SEO guides for the questions on your mind
Learn how to improve your website, reach nearby customers, understand AI search, and track inquiries. Browse the guides and checklists at your own pace.
What are you trying to improve?
New to SEO, working on local visibility, or briefing a writer? Start with the guide that fits.
Get familiar with the basics
Learn how search engines find pages and what you can improve on your website.
Start here I need more local leadsHelp nearby customers find you
Check your business profile, service information, reviews, and contact options.
Start here I want to understand AI searchMake sense of AI-generated answers
See how AI search works and what it means for your business website.
Start here I need better website contentGive your writer a useful starting point
Use a content brief to explain the customer, the topic, and what the page needs to answer.
Start hereStart with the guides most businesses need
Learn the SEO essentials, understand how AI search changes discovery, and use a complete checklist to review your website.
SEO basics for business
Learn how Google finds pages, what affects visibility, and which website improvements to consider first.
Open the guideAI search field guide
Understand AI-generated search answers and the website information that helps customers learn about your business.
Open the guideComplete SEO checklist
Work through website access, page content, local information, and inquiry tracking with a step-by-step checklist.
Open the guideExplore guides by topic
Keep a checklist handy for your next website review or share a guide with your team.
SEO foundations
Learn the basics, check your website, and look up unfamiliar terms.
AI search
Find out how AI-generated answers fit into the way people search.
Local visibility
Help nearby customers find your business and get in touch.
Planning and measurement
Brief a writer, track inquiries, or compare SEO agencies.
Go deeper on GEO, AI sources, and search priorities
Get a closer look at the terms and technology behind AI-assisted search.
What is GEO? A practical guide for your business
What generative engine optimization means, with examples of the work it can involve.
Read the explanation AI searchWhy AI search may include or leave out your business
How AI search tools find and use information when answering a question.
Read the explanation Search prioritiesSEO, GEO, or AEO: what should you work on first?
The differences between SEO, GEO, and AEO—and where the website work overlaps.
Read the explanationCheck your website’s SEO basics
Enter your website to review its page title, headings, search settings, and other on-page details. Use the report to spot issues worth a closer look.